Founder Friday: Your bonnet has ONE job...
Hey Hairbrella Fam!
Nobody loves our Sleep Cap more than my little sister.
A couple of weeks ago, she made this TikTok, and it was so perfect we had to run it as an ad—because it gets right to the heart of why Hairbrella exists.
We’ll spend hundreds of dollars on our hair… and then trust a $3.99 bonnet to protect all that time and money overnight.
Make it make sense. 😂
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And listen, we all know how this story goes.
You put the bonnet on at bedtime. By 3 a.m., it’s somewhere across the room, and the style you just spent good time and money on is suddenly fighting for its life. 😩 |
Growing up, I would wear a scarf AND a bonnet to bed: one to lay my edges, one to cover the rest.
And then I would say my prayers in hopes that both of them stayed on all night. 😂
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So when I decided to design our Sleep Cap, I didn’t just want to make a prettier version—or another iteration of what we were already used to seeing on the market. I wanted to build the ultimate Sleep Cap that did all the things I wished a sleep cap could do. And yes, I cared about how it looked too. No shade to the bonnet classics, but I have never loved all the scrunchy bunchies. Sometimes it’s giving a little clown hat. 😅 I wanted something sleeker, more intentional and actually engineered to do the job. Let me show you what makes this one different. |
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After the sentence about not testing the rain hat too hard: And honestly, this Sleep Cap really is the MVP. I had basically given up on heatless rollers with regular bonnets because they would shift, slide around and unravel overnight. Once I created ours, I could adjust the fit, keep everything in place, and actually wake up with the style I intended. And yes—this cap costs more than $3.99. But when you think about it, the whole $3.99 bonnet debate gets even funnier when you consider that we spend roughly a third of our lives sleeping… which means your Sleep Cap may be one of the things you wear more than anything else you own. 👀 And the best the market could give us all these years was… a flimsy bonnet? |
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And when I say Sleep Cap Collection, I mean there’s something for just about every head and every hairstyle.
Silk presses. Blowouts. Wraps. Curls. Short cuts. Waves. Braids. Locs. Rollers. Whatever you’re protecting, we designed an option for it. |
- The Original Sleep Cap — the scarf + bonnet in one.
- Men’s Sleep Cap — extra room for longer hair, braids and locs.
- Wave Cap — streamlined protection for short cuts and waves.
- Kids’ Sleep Cap — because little heads deserve better sleep protection too.
- Nap Cap™ — wrap-style hair protection with an integrated eye mask for travel, spa days, naps, and anywhere else you plan to get some rest.
The Sleep Cap really is that girl.
She stays put.
She protects your edges.
She holds onto the style you paid for.
And she makes your morning routine a whole lot easier.
So if yours has already earned permanent residency on your nightstand—or you’ve been meaning to see what all the fuss is about—this is the weekend to build your rotation.
Buy 2, Get 1 FREE with code SLEEP3.
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